Asin and Dhoni together

Asin the new import from south, has signed a big endorsement deal for a retail chain. And she will be seen opposite none other than Indian skipper M.S. Dhoni.

Post Ghajini the southern belle is on the top of the world. She is now the face of seven major products in India. Her girl-next-door image, matched with a beautiful face, just lights up the screen. She became popular with her Tanishq and Mirinda ad, while still waiting for ‘Ghajini’ to release. In fact, the actress is said to be earning more through endorsements than films.

Now, Asin is set to be the brand ambassador of Big Bazaar, a popular brand of retail super market with more than 100 stores spread all over India. It is a part of Pantaloon Retail India Ltd, a Future Group Enterprise.

Asin is reported to have signed the deal for a big undisclosed amount. A photoshoot has already been done and the ad will be shot after Dhoni returns from the New Zealand tour.

When it comes to endorsing products, our cricket star M.S Dhoni is also on a roll. He is working with stars like Saif Ali Khan , Bipasha Basu , John Abraham and now Asin. The swashbuckling cricketer is now a big brand name himself. And about Asin, a survey by a national agency claims, “Among movie stars, she is the hottest to endorse consumer goods.”

Endorsing is not only an easy means of making quick bucks, it also helps stars to market themselves. Katrina Kaif , Hrithik Roshan , Akshay Kumar , Kareena Kapoor , Deepika Padukone , Aamir Khan , Abhishek Bachchan , Genelia D’Souza are some of the actors who are ruling the TV sets now through their various advertisements.

Asin to replace Katrina

The ‘Ghajini’ gal Asin is going to replace one of the leading ladies of Bollywood, Katrina Kaif in the Yashraj project. Asin after playing the ladylove of Aamir Khan is getting ready to play Shahrukh Khan’s darling in the upcoming Yashraj's untitled project. Initially, Katrina was to play the lead but her name was dropped due to the on-going tussle between Salman Khan and Shahrukh Khan. King Khan does not want to connect with anything which is directly or indirectly related to Salman Khan and so he has withheld Katrina’s name.

Luck favored Asin and she got to sign Yashraj project as her Priyadarshan project with Akshay Kumar postponed to March 2010. It was Akki who suggested Priyan to cast Asin opposite him. As the project dates back to March next year, the south sensation got free dates to sign Yashraj project. Post 'Ghajini' success, Asin has become the most demanding actress of Bollywood. Not only films but she has also in her kitty some fabulous product to endorse.

Today, she is looking forward to ‘London Dreams’ opposite Salman Khan and Ajay Devgan.

Asin's missing aide traced in AP

An aide of actress Asin who had been missing for the past 10 days has been traced to Puttaparthi in Andhra Pradesh. He has reportedly admittedto blackmailing the actress, the police

said Thursday.

N. Muthu Kumar, Asin's assistant for the past four years, went missing last week. His mother S. Vadivu told police that he had been kidnapped at the movie star's behest.

Kumar is in Puttaparthi, Deputy Superintendent of Police M. Rangarajan told IANS.

"A close associate of Kumar informed us today that the former assistant of the actress admitted to blackmailing her and was hiding in Andhra Pradesh out of fear of arrest and prosecution," Rangarajan added.

Asin is shooting abroad for Hindi film "London Dreams". She has denied the charges and has reportedly "cooperated" with the police to trace her aide.

Vadivu had claimed last week that Asin and others had detained the physically challenged Kumar under duress to allegedly hide their "family secrets". However, she did not reveal what the secrets were.

Unperturbed Asin at the product launch

Unperturbed by the recent incidents related to her former assistant Muthukumar,
Asin was confidence personified at the launch of Cavin Kare’s Fairever Fruit
Fairness Crème’ in Mumbai yesterday. She has been the brand ambassador for this
FMCG giant for the past four years. She looked ravishing in a bright red gown
which seemed to accentuate her beauty and smile.



While launching the product, she said, “The new Fairever Fruit Fairness Crème is
the best choice for today’s young and contemporary woman who needs not just
fairness but also a healthy glowing skin.” According to Cavin Kare, the All New
‘Fairever Fruit Fairness Crème’ has the natural goodness of Apple, Papaya and
Strawberry extracts that not only enhance natural fairness, but also give a
healthy glow to the face in just 4 weeks.

Asin: Mollywood Star at Bollywood

The hot Malayalam beauty Asin may well be the most sought after new face in
the Bollywood circuit but then there seems to be some issues that are
currently making rounds. While some are saying that Asin has got success into
her head and her attitude has been quite unbearable, there are those who say
that her repeated denials of many projects are the cause for this
misunderstanding.

Reliable sources say that Asin insists on speaking Malayalam only and that
too with her father only which makes her quite aloof and extremely difficult
to reach. Wonder what she has to say to this.

This hottest bird in Bollywood, right now, is said to have been slimming down
greatly. While it has nothing to do with gym or anything, Asin says that the
secret behind that is she gets to have her food at home and even when she is
on the shooting, she tends to get her box from home.

However, that has not stopped her from having a bite or two of the sweets.
Asin says that she has a heavy breakfast and this works out for her.

Asin's aide 'missing', family says actor responsible

Family of a man employed with
Bollywood actor Asin has alleged that he has gone 'missing' because of abuse by
the actor. Asin has denied the charge.

"The concerned person N. Muthu
Kumar has left my employment and we informed the police immediately. Other
accusations are false," the actress said in a statement Thursday.

According to S. Vadivu, her son
Kumar was employed with Asin for four years.



"I am worried as Asin's father Joseph said that Kumar was sacked after he joined
the Mumbai underworld several days ago. While my search in Mumbai was fruitless,
the facts do not add up because Kumar told me over phone sometime back that he
was likely to quit after the actress abused him over his physical handicap,"
Vadivu told IANS.

Greater Chennai Police
Commissioner Sangram Jangid said: "The issue is being blown out of proportion by
a section of the press. The complaint has been forwarded to the appropriate
authorities and there is nothing more to it."

Asin is currently shooting for
London Dreams as the female lead with Salman Khan and Ajay Devgan.

Asin on Verve

In store for readers this season is Asin on the cover of Verve. After her award-winning Bollywood debut in the record-breaking Ghajini, she`s being touted as the flavour du jour and has been inviting comparisons with the legendary Sridevi herself. Read about her no-holds-bar spirit and her chameleon-like ability to adapt to different situations and roles in The Enchantress of Kochi.