Asin the new import from south, has signed a big endorsement deal for a retail chain. And she will be seen opposite none other than Indian skipper M.S. Dhoni.
Post Ghajini the southern belle is on the top of the world. She is now the face of seven major products in India. Her girl-next-door image, matched with a beautiful face, just lights up the screen. She became popular with her Tanishq and Mirinda ad, while still waiting for ‘Ghajini’ to release. In fact, the actress is said to be earning more through endorsements than films.
Now, Asin is set to be the brand ambassador of Big Bazaar, a popular brand of retail super market with more than 100 stores spread all over India. It is a part of Pantaloon Retail India Ltd, a Future Group Enterprise.
Asin is reported to have signed the deal for a big undisclosed amount. A photoshoot has already been done and the ad will be shot after Dhoni returns from the New Zealand tour.
When it comes to endorsing products, our cricket star M.S Dhoni is also on a roll. He is working with stars like Saif Ali Khan , Bipasha Basu , John Abraham and now Asin. The swashbuckling cricketer is now a big brand name himself. And about Asin, a survey by a national agency claims, “Among movie stars, she is the hottest to endorse consumer goods.”
Endorsing is not only an easy means of making quick bucks, it also helps stars to market themselves. Katrina Kaif , Hrithik Roshan , Akshay Kumar , Kareena Kapoor , Deepika Padukone , Aamir Khan , Abhishek Bachchan , Genelia D’Souza are some of the actors who are ruling the TV sets now through their various advertisements.
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